Finding your company’s brand

This card is for Caitlin.

Not a card I received, but I card I give

Simple way to find your brand….ask your customers.

It really doesn’t matter what YOU think it is, it only matters what THEY think it is.

If you don’t get the response you hoped for, then work on changing your brand.

I wanted to know and here is what they said:

~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Quick, efficient, cost-effective, friendly service.  You are awesome!

Dawn Duty, Boys & Girls Club of  PC

Friendly, efficient , cost saving service.

Kathy Bledsoe, Contemporary Dentistry

Very helpful, make the best suggestions to suit our needs, friendly service!

JoLynne Ellis, Members Source CU

Great personal attention and service

Laura Shurr Blaney

I would call you the BETTER BUSINESS BRAND,  as you are always striving to help NGO’s and business’s be better.

John Rouster, Every Child Ministries

Excellent customer service, flexible, and knowledgeable!

Kris Krouse, Shirley Heinze Land Trust

Excellent customer service, going above and beyond, expertise/extreme knowledge of mail system, always there to take care of you when you need a job done, no worries in your performance, competence, anything. When a job goes to Flanagin’s, I do not have to think twice about it. It will be done and done well.  

Thanks to all your Flanagin team! You make my job easier!

Susan Antoszewski,  Marketing and Communications, Valparaiso Chamber of Commerce

I’d tell them that you do an excellent job of efficiently preparing mailings and you understand the postal service’s regulations.

Larry Galler, Small Business Greatness Coach

Exceeding customer’s expectations with Sunshine!  I know that’s not exactly what you’re looking for but it’s the first thing that came to my mind when I thought about your company.

Debbie Thiel, (just a little biased J and our real ray of sunshine here at Flanagin’s)

I always tell my customers we partner with a mailhouse in Valpo called Flanigans

Russ Franzman, Russ’ Printshop

I’d call your brand: personal efficient local expert caring

I’d say that the biggest challenge regarding your brand is leveraging the homey/family thing with the expertise that you bring to mailing services. Those two elements are not generally complementary, so for you, absolutely unique. Care is required to bring them together in just the right way.

Sandi Weindling, Dunes Learning Center

When I think of Flanagin’s, I think of people who are honest, friendly, local, detailed and professional. I think of Flanagin’s as an extension of REGIONAL’s marketing department, who can be counted on to do the job. Flanagin is that partner that you only have to ask one time and you know without a doubt the job will be be done on-time and correct.

Kevin Kosak, Regional FCU

 My perception of your business is extremely helpful, professional, and I never have to worry about things getting done.  I can send a mailing list over to you and I know it will get done in a timely and professional manner.  Also I know I can always come to you with questions and I will get the answers I need.  I have always been more than happy to recommend your business to potential customers. 

Sue Stymiest, Resource Director, Valparaiso Chamber of Commerce

I know for me, I choose you because of your reliability, cost, and flexibility to work with and suggest solutions for my unique constraints!

Anand Bhatt, Sonicwave International

Friendly. Customer-centric. Relaxed. Compassionate. Accommodating.

Sue O’Leary, former Pres Independent Cat Society

I would say that Flanagin’s brand is a service business that helps other businesses save money on postage.  Not only postage, but time. 

I have always perceived Flanagin’s as a top-notch business.  Even from the days of sending out the Memorial Opera House newsletter, I can remember the wonderful customer service.  Some of the nicest, easy to do business with, business people in Valparaiso.  Not always looking to make the next big deal for themselves, but ALWAYS trying to make the next big deal for Valpo as a whole.

 One of the things I think about when I hear Flanagin’s Bulk Mail Service is they do a job that I dread (figuring out the USPS) and they do it with a smile and on time and save me money.

If someone asked me about Flanagin’s,  I would give high praise for customer service and delivering a service that is valuable in dollars and time saving for all they serve.  They are what every small business should strive to be….the best at what they do and the nicest while doing it.

Kurt Gillins, Program Director Valparaiso Chamber of Commerce

Direct Mail marketers who perform at a very high customer service level and get results.    

Rex Richards, President Valparaiso Chamber of Commerce

I just tell people that Donna knows so much about the Post Office systems and mailing rates that it is not worth the investment in equipment and learning time to do it yourself .

Paul Campbell, Acme Print

Flanningans is an awesome direct mail supplier – they are the final piece to making sure your mailing gets mailed to the right place, right person, at the right time – and they do it in the most cost-effective manner that saves any business time and money!!

Karen Wilson, Indiana Furniture

I am thinking of your business as a one stop mailing, where I am being shielded from many complexities of the mailing  process.

I have a confidence that you know what you do and stay on top of any changes in rates and regulations.

Mietek  Boksz, John Paul II Foundation

When I think of Flanagin’s Bulk Mail Service – I think of Donna.  She’s friendly, helpful, knowledgeable and fun! Flanagin’s is easy to do business with and always does a good job.  You are mailing campaigns made simple.  

Beverly Lewis, Owner Beverly Lewis Group

Anyway, Flanagin’s Bulk Mail Service has helped us streamline our weekly statement mailing process. Utilizing Flanagin’s has saved us about five hours per week in labor and savings on postage as well. Their staff is very team oriented and really cares about the customer.

Scott Reed. LTF Eye Clinics

Quick bulk mail service that saves time and money.  Also great for cleaning up databases

Olga Petryszyn

I would say you are very professional and on top of things. You offer prompt, helpful, and courteous service. I also appreciate that you anticipate our needs and alert us to things we should know about as a customer and as a nonprofit organization.  You hold a positive and stable place in the network of businesses we deal with.
            Kathleen Nielsen, Independent Cat Society

I think of a networking engine/ opportunity. Not only are you out there at different events, but your product/ service (bulk mailing) provides the opportunity for organizations to network by passing along information to other entities.

Kimberly Newhard, Shirley Heinze Land Trust

I would say Flanigan’s bulk mail is a bulk mail service business with its eye on being involved in the community. 

You ladies are clearly philanthropists.  🙂

Jessica DeWitt, former owner of Jem Research

You are the poster child for customer service.

Christine Livingston, Indiana Dunes Tourism

You ladies are your brand.  Service is what you stress and everyone associated with you screams service.

            Chris Mahlmann, ValpoLife

High quality service. Very caring about your clients and meeting their needs. Extremely knowledgable. Excellent customer service. 

Lorelei Weimer, Executive Director, Indiana Dunes Tourism

I think of you as my personal mail consultant and full-service mailing house.

Liz Simmons, Via Marketing

When we think of Flanagin’s, we think of friendly, reliable service.

Lorella Rouster, Every Child Ministries

Just like Granger, you’re reliable, you get it done!

William Stack, Owner Spinnaker Group

Marketing service company

Bruce Lindner, PCACS

Scatter Kindness,

Donna Flanagin

Random me: Why was this post hard to share with you?

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