I recently had a customer that was considering enlarging their envelope to qualify for EDDM. The quantity was approx 50,000 pieces covering 6-7 different zip codes going to eastern US states. Click here for EDDM quick reference.
Why I believe this was not the best idea.
1. Additional cost for larger custom envelope
2. Additional printing to add City, State and Zip to each group on each magazine
3. Shipping 50,000 pieces to each local post office.
Leaving the mailing in a #10 envelope but mailing it as a regular saturation mailing was more cost-effective.
Sometimes EDDM is a good idea and sometimes it is not. Ask your local USPS bulk mail representative or a reputable mailing service.
Have a Flan-tastic day,
Donna Flanagin
Random me: Creating three new Flanagin Fairy costumes for the 2013 Popcorn Parade.
Positive Disney Institute Comments
As part of WordPress site stats you can see the “terms people used to find your site”.
To my surprise someone typed a search “negative Disney Institute comments” and reached me.
Really, they landed on my site by looking for negative Disney Institute comments??? How did this happen, I love the Disney Institute.
So I decided to do the search myself.
Sure enough, 5th from the top in a google search, my post appeared.
There it was, the word negative in my blog about the Disney Institute. Read the comments section at the bottom (click here).
I wonder what would happen if you search the words “positive Disney Institute comments”?
How is it possible to search negative and positive and get similar results?
What a huge testament to the Disney Institute Program.
Have a wonder-filled day,
Donna Flanagin
Random me: I’m excited about the Disney Institute coming to Valparaiso IN on Aug 16th 2011.
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Tags: customer service, Disney customer service, DISNEY INSTITUTE, negative comments Disney Institute, positive comments Disney Institute