Response rates

Some day tailoring? Oops!

Direct Mail

There is still no better way than direct mail to guarantee that your offers will reach the hands of prospective customers.

But your response rates can be affected by many factors:

  • your offer
  • design appeal
  • the weather (blizzards for instance)
  • competition
  • local economic factors
  • conflicting events
  • your reputation
  • supply and demand
  • even customer preference

Years ago I did a mailing for a customer that was delivered on time but a blizzard arrived on the day of the event.  It happens. 

Have a wonder-filled day,

Donna Flanagin

Flanagin’s Bulk Mail Service (click here)

Random me:  I love a bargain.


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