QR Code – Saving postage?

QR Code (quick response)

Have you seen those new QR Codes (quick response)?

Are you curious what all the hype is about?

Keeping it simple, it is a code that is read by a mobile smart phone with the appropriate App and it will lead you directly to a companies ad, website, coupon, etc.

The USPS is proposing a 3% postage discount to all bulk mail (standard and first class) that displays the new QR Barcode (quick response) during the month of July and August 2011 (click here) for FAQ.

If you would like to do some direct mail in July or August and would like to incorporate the QR Code, contact us, we can help.

There are many different Apps that can read these codes.  I personally downloaded QuickMark. If  you have a smart phone and an App, read the above code and see where it leads you.

If you have an QR Code reader app that you really like, let me know in the comments.

Have a wonder-filled day,

Donna Flanagin

Random me:  I learn something new every day as long as I am paying attention!


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10 CommentsLeave a comment

  1. Donna, it’s too bad I don’t have mail to send in NW Indiana. You would gave my business in a heartbeat.

    • Thanks David. My philosophy is that “you never know”! Someday you may work somewhere and need some bulk mail information and you will give me a call.

  2. Gave = have. Tiping om my pone idn’t as eady as it lukes.

    • LOL – I totally understand. My Iphone kept changing Ohana to Obama (ha) when I tried to text about my wonderful dinner at WDW

  3. I learn something new everyday that I receive your blog!

    • Wow, that’s a good reason to keep writing. I’m patiently waiting for your next one. Vacation is over!

  4. Donna, on a semi-related note, I used the phone bar code boarding pass yesterday and henceforth will no longer print passes.

    I was stuck late Friday night, remembering I hadn’t printed the boarding pass for a 6am flight. And didn’t feel like going 10 floors down to biz center.

    One door closed, another opened.

    Have a Blessed Sunday. I’m off to Detroit.

    • Awesome. What app is that? You need to blog for us about all your techy knowledge. I struggle to keep up. Ha – internet’s only six a day blogger!

  5. QR Codes are definitely a step in the right direction for marketers! It’s great to see that the USPS is going to offer a discount! The billboards aren’t necessarily as safe as a mail piece is, so it’s great to see more and more companies getting on board!

    • The QR Codes are coming on strong. Kind of reminds me when I saw the first .com commercial and had no idea what that was (ha). Everything seems to have it’s own place in marketing with positive and negative sides. I read smartphones in the Orient come with QR Code readers already downloaded when you buy them.

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