Disney Institute – “Plus it up”, what the heck does that mean?!

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The magic and enthusiasm of the Disney Institute workshop is over, now what? This post is about exactly that,  for a small business in Indiana.

If you have attended a Disney Institute workshop, you know that Disney has a term called “plus it up”.   What this means is,  once you have your idea or project done and ready to go, take one more look and see if you can make it just a little better (plus it up).

The example they gave at the workshop was from a scene in Roger Rabbit. There was a hanging lamp over a table in one scene and the lamp gets bumped and begins to sway back and forth. It made no real difference to the movie and the average viewer will probably not even notice.  It did however add a lot of production time to that scene. Why did they bother? Because they wanted to make that scene just a little bit better.  They “bumped the lamp”, another way they refer to “plus it up”.   Next time you watch the movie, check it out.

In my last post I told you I would let you know what we did to “plus up” our project.


The basic room is finished in the above picture but it didn’t have the right atmosphere yet. The awnings were giving it an outdoor feel, so we went with that idea. We added the flower boxes…..

and an old-fashioned lamppost (we actually made this lamppost)…….

And I can’t forget the complementary lollipops in our mailbox.

Help Yourself

Remember that unexpected hidden Mickey I mentioned in my last blog?

The bracket was used upside down revealing a hidden Mickey.

Have a wonder-filled day,

Random me: I married my high school sweetheart.


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8 CommentsLeave a comment

  1. Love your posts Donna. It’s inspiring to know that small business can apply Disney strategies and tactics.

    • Well then inspiration is flowing both ways. Thanks.

      • What the world needs now, is inspiration.
        Let it reign down on us.

  2. Wow! Nothing we could ever say would be as powerful a testament as your posts! Thank you.

    I married my college sweetheart. Took me a little longer than you to find the “one”.

    • I hear ya Mike. I married (’83) the one that interviewed me and gave me the job,, in college (’79).

    • Thanks very much Mike. Your comments are so very appreciated. We had 5 or 6 couples in our graduating class that married classmates and are still married today!

  3. Btw, it’s really cool what you both did. Doesn’t happen that way much anymore.

    • Times have changed, but for the better I believe. Rare to find kids marrying as young as we did and I think that is fine today. Maturity and responsibility must develop first.

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