Most Businesses Fail in the First 5 Years.

They say most business fail in the first 5 years and I can understand why. It takes longer than expected to get established, garner trust and respect, and build a good customer base. In the beginning, it was normal for us to take only one mailing a week to the post office. Not nearly enough business to sustain payroll, loans or rent.

We had a goal of two new customers a month, and most of the time we exceeded that. We worked out of my home basement until 2007 which was quite a feat. We were literally hauling tons of mail down the stairs and then back up again. A cardio workout at its finest.

Our business grew slowly every year. It was nice to be able to keep control and make major decisions without pressure or urgency. I think it is fair to say that we were very conservative. For instance, we could have joined all surrounding Chambers of Commerce in the first year, instead we joined only one. Slow but sure.

We have always believed in the philosophy that a small customer is just as important as a large one. Every person, business and job has the potential of being a larger volume mailer one day. You never know where a business connection will lead.

We have grown to the largest volume mailer in our county and garnered premier status from the USPS. This was a huge milestone for our company, and we strive to maintain this status to this day.

Next…….our move to a bigger facility.

Have a wonder-filled day,
Donna

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Published in: on June 26, 2010 at 12:26 pm  Comments (2)  
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2 CommentsLeave a comment

  1. Donna, have subscribed to your blog and it was a treat to read this one from my inbox.

    It’s inspiring to read your story, because I’m currently where you where all those years ago.

    No basement here in Florida, but still the same.

    • Glad you liked it. Enjoy the ride, it is the journey that is really where the happiness is.


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