Disney calls them the “front line”, we call them the “heart beat” of our company; the employees that are in the trenches, dealing with the public and just plain indispensable.
The front line is full of valuable information that can help with leadership decision-making. Who knows more about your customers’ needs, complaints or struggles?
On the first day of the Disney Institute workshop, we participated in a leadership exercise called the Duckburg Activity. It was a delightfully funny, eye-opening experiment in communication. It focused on the difficulties of being a front line employee without proper communication from the leaders.
I was able to reproduce this activity for my employees. It was great fun watching them try to figure out what was going on, the quiet confusion and the eventual success.
As a result, we started early morning meeting for better communication. We started to look for ways to make the front line job easier or more efficient. Through that process we discovered that too much time is wasted restocking supplies. We were able to devise a system to hold larger quantities of our mailing product. A task that was once done daily is now only done once a week.
Somewhat insignificant, right? Not to our front line.
Have a wonder-filled day,
Donna Flanagin
Random Me: I’m a cat lover.

Wow. To hear, and see, the seemingly insignificant impact DI made on your small business is inspiring.
The reason I am blogging is because there were so many things. Some little, some big but ALL fun. Nothing negative (can that be true)?
Yes
Thank you for another blog of inspiration and wisdom.
Thank you, hope you start blogging soon and let me read them
Oh no…cats…
It’s so cool to see efficiency at work.
I can only imagine what a 5-day DI workshop is like! (I think I’ve said that before)
Awesome!
[...] Disney Institute – The Front Line July 2010 7 comments 4 [...]